Many businesses may not be familiar with near field communication (NFC) technology or NFC marketing. The closest widely-used technology that is similar to NFC technology is QR code messaging. However, QR codes are clumsy and limited in their function. They can be tough to read and hindered by things like poor lighting or a curved surface. More often than not, consumers don’t bother to utilize QR codes because they expect a hassle without a reward. Consumers know that QR codes are unable to do anything more than route a consumer to a simple URL. Unless done with intent, URLs are usually passive experiences that are easy to ignore.
In an NFC marketing campaign, NFC tags are printed and customized with specific data such as interactive advertisements, coupons, text messages, daily deals, videos, free downloads, games, and many other experiences that will draw people into the campaign. NFC campaigns are personal and reach consumers in a unique way. Rather than requiring them to scan a barcode via a sight finder like a QR code, an NFC campaign is something they invite into through their smart phone using the personal act of touch. Consumers simply reach out their phones and tap a NFC tag for an immediate response. Not only are NFC tags easy to use, but they provide a fun and interactive advertisement that can be tailored to reach consumers in increasingly unique formats.
Tx Systems has worked with many different companies in a variety of verticals to implement unique NFC marketing campaigns. We have assisted in all stages of development, from pre-campaign consultation to determine the most effective ads, to delivering custom printed and programmed NFC tags ready for deployment. Because we only stock the highest quality NFC tags and NFC tag printers, we are able to quickly deliver custom printed and programmed tags that are targeted to specific campaigns. Businesses can draw customers in with attractive advertisements that consumers will enjoy. NFC marketing is the next great way to interact with your customers on an individual basis.
Let’s face it – our smart phones have become a technological lens through which we see the world. Why not use them to their full potential? Tx Systems can help your business build new ways to make direct connections with your customers. For more information, please contact sales@txsystems.com.
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